Our world has changed, or rather I should say that we have all changed since the dawn of Web 2.0. The internet changed from a place where only corporations could input data to one in which we are all members of a creating public. Suddenly sites like Youtube, Vimeo and Flickr came into existence, and we flourished in a world filled with constantly added content and seemingly limitless opportunity.
However, there was a trade off. We exposed ourselves to the scrutiny of others. Our thoughts were no longer personal as they were public, and the individual was no longer just a person, but a brand in of themselves.